Looking for a concise Kajabi review? You’ve found the right place if you are just starting to explore the world of course creation but have trouble choosing the right platform for your goals.
I’ve been delving my hands into creating and selling courses based on the content I’ve had experience with, and I’ve even made money from doing so. Although it can be difficult, the end result is well worth it. While this includes laying out the materials worth putting out to the public and other stuff like sales, the software/program used plays an equally important role.
Since I began, I’ve used a handful of platforms to promote my courses, but none of them hold up better than Kajabi. Today, I will be discussing what it is, how it works and my honest opinion after having used it for a while. Let’s begin!
For those of you who prefer a more visual experience, here is a video review from Legit Marketing Reviews’ YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Kajabi.
Kajabi is an online course-building service that has been popularly known for its unique trait as a one-stop platform and the go-to place for all course business needs. Kajabi’s outstanding range of tools and features makes it easy to build and sell content for profit, no matter what your goals or strengths.
With Kajabi, you get to create courses based on your possessed skills or profession, but, since it’s an all-in-one place, there is more than it has to offer. With Kajabi’s state-of the-art automation, you can create a membership subscription, host a coaching program, or even run a podcast. You can also send newsletter e-mails directly to your customers.
Kajabi is easy to use. It’s remarkable that a platform with so many features and knowledge is still easy to use. Kajabi is a platform that I have used many times. I don’t need to know any technical jargon to use its features. Kajabi does all the coding for you. This saves you both time and effort.
Kajabi allows users to create websites that host their course content. This is something not all course builders have. There is so much potential for selling courses that Kajabi offers many marketing and sales tools to help promote them to a wider audience. This includes checkouts and payments, sales funnels, detailed analytics, and even integrations – all very useful, especially if you sell your content as products for a living.
It doesn’t end there. Kajabi offers a wealth of support and resources that can be accessed whenever a problem arises. You can learn valuable information, improve your earning potential, and access a large database of videos and help articles.
Kajabi was founded more than a decade back and has since helped to build over 100k businesses. It has also managed the creation of 300k+ products, from newsletters to courses, and earned $4 billion in sales. We can appreciate how popular this platform is in course-building. However, there are some glaring omissions like its expensive plans and lack of key features such as certifications.
Kajabi in a Nutshell – How it Works
Ever since I came across this platform, I’ve never been so glad to have Kajabi as my go-to place for promoting the skills I know and selling them to those who are thirsty for knowledge. It’s great to learn more about it.
Kajabi allows you to do many things.
- You can create courses by either building them up from its offering of templates or doing it all from scratch;
- Sell any type of product whether they be free as a bonus, charged with competitive one-time payment pricing, or as subscriptions; and
- Make use of its range of marketing, reporting, and sales functions to acquire a wider reach from sales funnel blueprints to affiliates.
Kajabi can be used to create products and sell them in a unique platform. Or to simply host other content and solutions on the website.
I’ve personally used Kajabi for the first and primary reason why it was established in the first place – to make, host, and sell content that I’ve always been confident in putting. Its impressive capabilities have made it a top platform for sharing new information with people from all walks.
Kajabi’s Pricing Plans
Kajabi currently offers three pricing options, namely:
- The Basic Plan costs just $119/month and is billed annually starting here.
- The Growth Plan starts at $159/month
- The Pro Plan costs $319 per month.
The Basic plan allows you to create three products and three sales funnels. You can also create unlimited landing pages, marketing e-mails and gain up to 1000 customers.
The Growth Tier allows you to explore most of the features, plus upgrades like 10,000 customers, ten administrators for one site, advanced automations and the Kajabi affiliate programme. You can also remove all Kajabi branding and from your website and courses.
Kajabi Pro continues to expand the features of the site with access the code editor. There are also level-up upgrades such as an allowance for 100 products or 100 funnels, 20,000 customers and three websites.
Unfortunately, it does not currently offer a free plan. Kajabi offers a 14-day free trial on all of its plans. So, if you want to give it a test drive, now may be the perfect chance.
Kajabi is often criticized for its high price range. Some platforms offer premium plans at half or even a quarter of the cost of Kajabi’s Basic tier. Kajabi’s premium plans can seem a little too expensive for those who have used them before. But based on my experience, I think I kind of empathize with the platform knowing that it went all out with its services and user experience, so it makes sense why the pricing was this way.
Kajabi’s Features – A Comprehensive Breakdown
As a one-stop place for all business and content needs, Kajabi is committed to making sure you have enough resources to step into the entrepreneurial world. You can expect more from Kajabi than you might think. Without further ado, let’s take a look at the platform’s key features and break each of them down one by one, starting with its course-creation service.
Course Creation and Management
Kajabi understands the struggle many creators often face, so that’s why it took extra steps to ensure that everything goes according to plan, all while easing the difficulties most individuals can relate to. Kajabi provides a space for its users where they can create powerful courses while also having all the tools they need to expand their reach. This includes how to get more subscribers using convincing teasers and sharing what they know with unique ways to keep them coming back.
Courses and Products
In Kajabi’s terms, products refer to any type of digital course you’re bound to make. You can also use it to refer to other forms of the course content. On one hand, some similar platforms refer to those products as, simply, courses, given their more educational nature. Kajabi on the other hand, understands the importance of the term. It’s not only the amount of knowledge that goes into making a product feasible, but also how it sells to people around the world.
As of this writing, Kajabi offers seven different types of products. Each is available as a blueprint, or template, that you can generate and edit right away once you’ve selected one. One of those is an Online Course in which you’re allowed to create a content-filled course with as many lessons and media files and as much information as possible. The other is, straight-up, a Blank blueprint where you can simply start from scratch and add whatever you wish to add.
Apart from the main course and blank template, other product blueprints offered by Kajabi include:
- Mini-courses – for whenever you want to produce a quick, easy-to-digest course as a freebie or bonus, something to build extra value for your brand and anticipation for what’s to come
- Evergreen Training, also known as Drip Courses gives you a strategic framework. Course lessons are released regularly, preferably over a number of weeks.
- The Coaching Program is designed by Wall Street bestseller Brendan Burchard. It allows you to create a 12-week coaching program to help you improve your skills.
- Membership – for when you want to store all your content in one central platform where your subscribers can explore anytime
- Community – for when you want to create a space where you and your members can communicate and share thoughts about your courses and more
The Course Building Process
Once you have chosen your preferred product template, it is time to start building your course. Add whatever else is needed. You can either start from scratch or adapt an existing template. The best thing is to incorporate all of the knowledge and skills that you have acquired over the years into an information-rich course.
Kajabi’s page for course builders will allow you to explore many customization and editing options. You can add the title and sections of the course to Kajabi’s course builder page, upload a poster or thumbnail that matches your goals, and adjust the flow of your outline.
Additionally, you may upload downloadable PDFs, attach media files, utilize bulk uploads powered by cloud storage software, and add e-mail automations, among other things. You can also use Kajabi’s course creator to create clones and add announcements within your course to keep students interested.
The Course Framework
In Kajabi, the sections that comprise the course are referred to as categories, while the lessons placed under those categories are named posts. Each category under a product may be a placeholder for distinct subtopics that are adjacent to the main topic. The same can be said for posts, the subtopics of the primary one are replaced with lessons under each subtopic.
Kajabi allows you to add categories to the posts. This is especially useful if you have a large curriculum and want to break it down into manageable parts that your students can understand.
Kajabi allows you to choose whether the product’s contents are released periodically or simultaneously. In its Drip Courses, especially, you may choose the Drip option to set the release duration of the categories within a few days or even a week from each other. You may also opt for the Lock feature to block students’ access to any category unless they finish a prerequisite.
Exploring Kajabi’s Course Player
Every course needs a place that allows them to be seen, clicked, and taken further. It should also be attractive. Kajabi’s Course Player feature provides a platform that allows you to store and display your products to students who have subscribed. You can customize the courses and the course player to create a better learning experience.
Choose any of the course player themes, and you’ll be given the chance to customize it however you want it to look, from the images and colors down to the fonts and graphics. Kajabi values convenience above all else, so you don’t have to know how to code to make your course player look great. Or, if you’re better equipped with web design skills, you may opt to upload your fully-personalized theme instead!
Interactions between Instructors and Students. Assessments
Communication is crucial to student success and an opportunity to earn the trust of the instructor. For this reason, Kajabi provides a variety of ways for you and your members to interact. The Community feature is one of these. You can offer it as a separate product or as part of your membership package. It functions like a social media page where you and your subscribers write, see who’s online, share posts, and make comments relating to the lessons you’ve put out. You can manage, hide or disable comments for every lesson.
A surefire way to keep your members engaged is through assessments, which involves creating quizzes based on the lessons you’ve taught them to stimulate their minds. There are different types of questions that you may use to create an assessment, from multiple-choice questions to paragraph fill-ins. You may even set a passing score to encourage your students to do better… or don’t at all if you’re not into giving them more pressure.
Although Kajabi’s assessment tool may be impressive, it is quite obvious that it lacks delivery. Compared to other course-building services, Kajabi seems to be one of the few that don’t offer native certification tools. I don’t mind about it as much, but for those who like to give out certificates, you may be out of luck in this one. This one asset would have been a great way to reward students for their accomplishments, such as finishing the course.
Website Building Tools
Kajabi’s ability to provide powerful, yet easy tools for creating websites is another important aspect. Kajabi’s built-in website builder allows you to create and customize your website without having to rely on third-party providers. The platform offers free hosting for all plans.
Although the Kajabi website builder can be very easy to use, there are times when it can be confusing. Drag-and-drop is available for the editor. However, it is not what you would expect. Instead of “drag/drop the blocks/widgets out of the menu and place them in the workspace”, you can drag sections of a page from top to bottom from the left-hand navigation menu. The workspace will then reflect the changes.
Website Design and Customization
This can be done by adding or removing each page’s construction blocks. These include many types of content like text and font styles as well as media widgets, pricing and offers, FAQs and testimonials. To grab the attention of your audience, you can include countdown widgets and fill-in forms as well as social media content and call-to-action buttons.
Kajabi has many other ways to customize your website. One is by tweaking the overall look to fit your or your business’s aesthetic through the theme settings tab. With it, you may change the site’s default typography, icons, color scheme, or even the background of a whole page to a different color or profile.
Another option is to upload a custom theme that’s not in Kajabi’s collection, much like with Course Player. Kajabi allows you to connect your custom domain to the site you have just created. You may have an already-created default domain on the platform. However, if you want to maximize your business without Kajabi branding you can connect to a domain purchased through a third-party platform such as GoDaddy.
The Types of Pages You Need for Your Website
A common Kajabi theme is made up of pages that are linked to each other as soon as you click them. These pages include the home page that explains the basics of your business, the library where you can store all your Kajabi content, and a place where customers can buy your products.
You have the ability to add or delete any page from any Kajabi-optimized template. There are more page options for you to explore other than home and landing pages, such as a log-in page, thank-you page, 404 error screen, portfolio, FAQ, policies, opt-in pages, and a coming soon page. You can also create a blog page if blogging is part of your specialty or skill. This allows you to compile all your published posts into an archive that readers have access to at any time.
Kajabi’s built-in blogging function allows you to publish posts to your blog and make them visible to everyone. Blogs can be used to publish articles on a wide range of topics. Kajabi’s version serves much the same purpose.
It functions similarly to that of well-recognized blogging platforms such as WordPress – you type in the words you want to say, the media files and links you want to share, and the tags for which you think your post is more appropriate. You can choose to publish the post immediately or schedule it to be published later. Although Kajabi’s blogging tool may not be as dynamic as WordPress’s, it is functional enough to be used by anyone.
Marketing, Sales, and CRM
Your brand’s reputation can be affected by how you market your products. A well-designed marketing strategy will increase your chances of creating revenue and clout. Otherwise, a poorly-organized one may lead to low to zero turnouts. The process of planning how to make products as sellable as possible can be such a daunting task, and Kajabi remedies this by providing an impressive suite of marketing and sales tools designed to maximize your platform and ease your convenience. Plus, it surprisingly outdoes its other top contemporaries in this field, in my opinion!
Convenient Sales Pipelines
A well-designed sales funnel could lead to better opportunities for your business, but designing one can be quite a struggle, especially if you’re not that well-versed in marketing stuff. Kajabi comes to the rescue with its effectively designed pre-made pipelines, all of which are customizable and ready for use. There are 14 templates in total, seven of which are default and seven for legacy templates.
Each of these is specialized for how you want to promote your products – you may give out freebies to potential subscribers to keep them enticed, showcase your courses in a way that leads them straight to the sales page, run a coaching campaign, or even hold a Zoom meeting to increase leads. Sales pipeline blueprints are a big help in generating leads and increasing traffic leading to my content, and I honestly have never been glad to be able to use them.
As with some popular course platforms that have this feature, Kajabi’s collection sales pipelines are convenient and straightforward, plus it requires zero expert skills to get things right as the blueprint is automatically laid out for you. Kajabi’s sales funnel includes cards that contain pages, automations and sequences that will be welcomed by your customers.
E-mail Marketing and Automations
Sending e-mails is a fail-proof marketing strategy that businesses of all types use, whether it be to promote new releases from musical artists or to share updates on new and on-sale items from your favorite retailers. The same can be said for courses and other learning materials – Kajabi’s built-in e-mail marketing feature helps keep your members and potential customers highly engaged with the content you’ve released.
Automations generally exist to ease the burden of your duties – in this case, you wouldn’t have to manually send e-mails as you can schedule them corresponding to students’ actions. Kajabi’s email sequencing feature allows you to create messages and choose the time they should be sent. You can also tag subscribers that meet certain conditions and put them into different categories.
You can create e-mails in Kajabi, as well as automations and campaigns. There are many templates available on the platform. The e-mail editor lets you edit the layout the same way as website pages. You can change the order of your building blocks, add sections and even upload images.
CRM for Managing Members
Managing individuals who are subscribed to your courses can be a pain, and even more so if the provided platform for it is unstable. Thankfully, most course management services have functional CRM (customer relationship management) tools that they can rely on to keep your students on track, Kajabi included.
Kajabi’s CRM section (also known as People if you sign-in) allows you to monitor the activities of your members remotely. You may get to see who purchased any of your products or subscribed to your membership, track the progress if they’re doing well or not, see who’s been inactive for longer, and even go through a list of e-mail contacts that have been hard bounced for reasons such as an invalid domain.
Check out the profile of one of your students to learn more about them. This is where you see their lifecycle or how long they’ve purchased your course, as well as detailed info including the time and date of when they first signed in. Kajabi’s People can help you see who is performing poorly and give them feedback and, if needed, some freebies to get them on the right track.
Kajabi’s CRM features don’t just stop with the People dashboard – course assessments and affiliate management are also included in the bundle. We’ve already talked about the former earlier in full detail, but we haven’t come across the latter yet, which is what we’re exactly about to do shortly.
Kajabi Affiliate Program
As a way of expanding its reach, a successful business can recruit affiliates. The Kajabi Affiliate Program is only available to Pro and Growth plan users. It provides them with a few resources to help transform their members into trusted affiliates for your brand. You simply need to convince your most active students to sign up for the program. They may also be eligible to receive a portion of your earnings.
You get to send them links to be shared, see how many clicks those links have received, track the potential sales to your products, and have the choice to kick one out if you’re unsatisfied. You can also create a customized affiliate onboarding page to further encourage your members to sign up, share announcements to boost their morale, and even generate links to any website – not just to Kajabi!
Sales, Payments and Accurate Analytics
Many course management companies take a small percentage, too much, or even half of the profits you make from selling courses. Kajabi, meanwhile, makes sure that the money you earn goes straight into your pocket. One thing I like about Kajabi the most is that it lets me keep 100% of my revenue from selling my products – this gave me a huge morale boost that I wouldn’t usually get from other platforms.
I may understand why they had to take cuts as a means to sustain their business model, but for the edupreneurs who are eager to improve, this can be seen as a bit of a disadvantage. Kajabi offers a solution that will allow them to grow, despite their high price tag. You can control how refunds are handled, in addition to the advantage of keeping your earnings private. Kajabi doesn’t have to be strict about this, and allows its users to make their own decisions. They can let their members access their content even after they request a refund.
Kajabi provides native integrations to the payment gateways Stripe and PayPal. Stripe takes care of primarily credit and debit cards as well as e-wallet providers, and there’s no need to explain further about PayPal since it’s a very common mode of payment online. Take note, though, that you may need to pay service fees to whichever payment gateway you plan to use – technically, you’d have your revenue deducted in some capacity, but not in a major way.
Customer Service and Support
It’s not just a rich array of features that make Kajabi stand out. It equally shines when it comes to customer support, which has amassed an overwhelmingly positive reception among many who have used the platform to make business.
For example, the hotlines for customer service are a reliable way for customers to get assistance immediately or for any questions. If you’re too shy to ask, you can always explore Kajabi’s expansive library of learning resources to guide you along the way. There’s a lot of helpful stuff for us to go through, so let’s check each one out.
Team of Customer Service Representatives available on-demand
You may also opt to submit a request ticket if you’re not up to chatting and don’t want to be distracted anyhow. Simply put in the inquiry you have in mind, the category that you think it’s more appropriate, your e-mail address, and attachments, among other things, and submit all of them to Kajabi. Within a few hours, you will receive an email from the customer service team in your inbox.
Kajabi Help Center
It’s divided into many topics to assist you in getting started. It is filled with videos, photos, and articles that are rich with valuable and informative information. These include information on setting up your website, creating a sales funnel, and navigating through your account dashboard.
Kajabi Access will allow you to have one-on-one conversations with Kajabi’s experts. However, this is limited to six times per year. You’ll get twice the product and funnel allowances, weekly Hero Hub sessions, early access to Kajabi’s latest features and products, and an additional bonus.
All the content made for Kajabi University is divided into dedicated boot camps and how-to guide sets, difficulty levels, and different niche themes. These courses last anywhere from six to four hours and can be as short as six minutes long. Each course covers a variety of topics necessary for Kajabi, from a beginner’s guide to creating your first video lesson to a slew of marketing methods hosted by real-life professionals.
Webinars, Meet-ups, and a Community of Heroes
Kajabi Heroes is a great example of Kajabi taking its users seriously. Not only does it take online interaction very seriously, but it also takes the literal meaning of giving them the best. Kajabi fondly dubs each customer who has channeled their efforts into success using the platform a “Hero.” Its Hero Rewards program sees any Hero receive gifts and freebies delivered straight to their door once they reach certain milestones. These can include stationery, clothing, accessories, bags, reusable cups, and mugs as well as honorary badges.
Kajabi’s Pros and Cons
By now, you may already be impressed by the sheer amount of offerings the Kajabi platform provides. While it has some noteworthy weaknesses and falls a bit short in terms of some aspects, those, thankfully, don’t greatly overpower its strengths. Let’s look at all of Kajabi’s pros and cons!
- It offers a well-organized and sleek user interface that is easy to use. This makes it a highly functional and robust experience for all who use it.
- It’s convenient, flexible, and almost entirely easy to use – from the course and website building to payments
- It provides free website hosting and lets you build a fully functioning one. This is something that a few course management platforms can’t offer.
- It houses a plethora of excellent in-house tools from marketing down to user management – this minimizes the need to integrate with third-party apps
- Its customization capabilities are not just simple but also robust
- You’d pay no service fees and it would take zero percent of your profits.
- It offers a social media-like feed that allows you and your family members to interact and communicate with each other
- It is known for its excellent customer service and rich information resource library.
- It manages to prioritize championing its userbase community on top of all its features
- It has a higher price range compared to other course-building platforms – this is because it follows a different framework and business model that doesn’t resort to burdening the user
- It lacks a native certification tool to use for rewarding students; it also falls short in its assessment features such as the inability to set the duration of each question and upload question files
- Its management feature lacks other essential and advanced tools like SMS marketing, custom tracking for affiliates, and inventory tracking
- Although the interface is flexible and intuitive, there are some functions that can be difficult to use.
Alternatives to Kajabi
Thankfully, backed with years of experience down the line, I can confidently share with you some very useful alternatives to the Kajabi service. These three platforms allow you to create and sell your content. Take note that, among the three, you might find one that has whatever you’re looking for in a service. To help you make a decision, I recommend that you do additional research on any one of them.
Thinkific joins Kajabi among the leading online course management platforms making waves to this day. Thinkific is well-known for its innovative selection of tools that can be used to create courses and foster a community. Its beginner-friendly accessibility makes it easy for anyone to use.
Partly, it has a benefit in its plans. Thinkific’s basic tier allows you to create unlimited courses and students at $74 per month. This plan is great for newbies and is a great way to get started in edupreneurship. Though Thinkific and Kajabi have a near-identical range of features and can accommodate both beginners and those with budget and expertise, it’s worth noting that there are some aspects that one may excel better than the other.
Another popular service with sizable clout and reputation, Teachable shines best when it comes to the process of making enriching course content. You will find a wide range of features that make it a competitive and complete course management tool, such as native certification, drag and drop editing and additional options like one-on-one coaching.
The payment gateway support for Teachable is also diverse, allowing users to add Google Pay and Apple Pay options, in addition to credit/debit and e-wallet. Although Teachable’s dynamic course-building has made it to where it is today it still lacks in many other areas, such as its community-building capabilities. Teachable may be the right match for you if you aren’t bothered by any of these or prefer to concentrate more on course-building.
Podia is one the most underrated course-building websites. It has a great user experience and offers a wide range of tools. Podia is advertised as a creator-friendly platform. Most people who have used Podia to create and sell digital products find it very easy to use.
Its ability to pack as many features as possible in a very affordable pricing plan has been praised by users. The most premium plan is available for as low as $166/month, which is a fraction of Kajabi’s $119/mo start tier. If you want to build a following as an edupreneur but are running a bit short on budget, Podia may be, in my opinion, a more suitable place to do so.
Kajabi: The Bottom Line
Kajabi is the one-stop-shop for course content management. It surprisingly excels in most (if not all) of the ways you might expect – course-making (to some degree), sales and promoting, websites, heck, even customer support, too!
While Kajabi’s offerings and platform help create an opportunity for dynamic usage, we can’t fully gloss over its limits. It lacks core and advanced tools as well as additional marketing and product management options. This has caused me some problems.
It’s also difficult to understand the editing layout. When I explored the website editor for the first time, I assumed it used a drag-and-drop interface until I tried it out and further learned that the interface used is not what I’d expected. Perhaps it was my insatiable desire to use the editor, to the point that I forgot to read the instructions or my recurring practice of dragging and dropping into any editor.
There is some learning curve, but it’s worth it! To sum everything up, Kajabi is a great platform to not just build your career from the ground up but also develop and expand into a thriving one. If you’re either already established or have enough resources to begin your edupreneur career, head on over now to Kajabi.com!
Are Kajabi-made sites reliable and safe to use?
Although I don’t have a lot of experience building websites, I can tell you that Kajabi-made sites are amazing. Your website will not only receive hosting free of charge, but also the platform will provide it. It will also come with an SSL safety certificate, fast video hosting thanks to Wistia, and a generally adept user interface. There are no problems as well when it comes to stability and loading, so I can assure you that you’ll be in good hands!
Is Kajabi open to third-party integration?
With Kajabi, you wouldn’t necessarily have to integrate with third-party platforms as most course-building and marketing tools are housed in one place. If you want to maximize your use, however, Kajabi currently has ten native integrations to third-party apps. This includes Zapier. You can also connect to other platforms manually using the API tool, provided you are proficient in coding.
Does Kajabi offer a mobile app?
Yes! Kajabi offers a mobile app that is available in the Apple App Store as well as Google Play for Android. Your members/subscribers can use this app to read texts, view photos and videos, answer your quizzes, and even communicate with you from anywhere. You and your students will have access to your course materials from anywhere, but you won’t be able to manage them.